A new home presents an opportunity to make it your own. According to the 2018 Houzz Kitchen Trends Study*, more than a quarter of homeowners remodelled their kitchen to personalize a recent purchase (28%). An even greater share of homeowners in urban centers agree (34%), compared to those in rural and suburban areas (28% and 27%, respectively). That said, kitchen projects are also triggered by homeowners who can no longer stand their old kitchen (41%) and those who wanted to do it all along and finally have the means (36%). We took a look at what is most important to kitchen remodelers.

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As homeowners look to personalize their kitchens, storage and style are at the forefront of their functional and design priorities. Urban upgraders enjoy entertaining and find it to be a huge functional priority, compared to their rural counterparts (63% and 59%, respectively). Suburban homeowners prioritize things that add resale value to the home, more than urban upgraders do (29% and 20%, respectively).

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Countertops are a key kitchen feature for remodeling homeowners. They are not only the most often upgraded (by 94% of renovating homeowners), but also the item homeowners choose to splurge on most (42%).

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Homeowners are gravitating towards engineered quartz for their countertops. For the first time in three years, it is the most popular countertop material (43%), unseating granite (34%) and far surpassing butcher block or wood slab (13 percent). Engineered quartz is most common among suburban homeowners, followed by those in urban dwellings (45%) and rural areas (34%).

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White is becoming increasingly popular for countertops, gaining six percentage points over the previous year (27% vs. 21% in the 2017 study) to tie for the most popular choice with multicolored countertops (27 percent). White is also chosen most often for cabinets (43%) and backsplash tile (36%), but it is only the second most popular color for walls (24%), behind gray (27%).

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For additional findings on how homeowners are personalizing their kitchens, you can read the full 2018 U.S. Houzz Kitchen Trends Study at this link.

*Houzz survey of more than 1,700 U.S. homeowners using Houzz who are in the midst of, are planning or recently completed a kitchen project, was fielded between September and October 2017.